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Monirah Bacnik Monirah Bacnik

4 Major Marketing Mistakes: A TV Lesson from HBO’s Silicon Valley

If you haven’t gotten into the hit series, Silicon Valley, yet — do yourself a favor. Crawl out of the cave you’ve been living in, borrow your friend’s HBO GO® login and throw on a pair of sweats. You’re going to want to binge-watch this one…

Why are we talking about it? Because a major theme in the plot also happens to be a common pain point for all types of organizations — bad marketing (or no marketing at all).

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Monirah Bacnik Monirah Bacnik

What You Should and Should NOT Wear on Camera

Okay, so you’re going to be on camera…how exciting! Perhaps you’re shooting a video within your organization, or maybe you’re doing a DIY video project to help promote your product or service. Since we’re in the video world, we constantly get the question...what should I wear on camera?

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Monirah Bacnik Monirah Bacnik

What the Heck is Employee Engagement Anyways?

Surely, you’ve heard the buzz-term, employee engagement. Marketers, in particular, like to exercise this term like it’s about to go out of style. But do you really know what it means? If we have you questioning your inner dictionary, keep reading. You don’t want to miss our interpretation of this vital concept.

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Monirah Bacnik Monirah Bacnik

10 Things to Buy With Remaining Health FSA Money

The end of the year is here, and with that means those who are enrolled in a Health Flexible Spending Account (FSA) may have some funds in their account that are about to expire. Don't let your or your employees' hard earned money go to waste.

Here are our top 10 things you're able to purchase right down the street at your nearest drug store with your remaining Health FSA funds:

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Monirah Bacnik Monirah Bacnik

Tricks & Treats for Publishing Video on Social Media

In the spirit of Halloween season, we’ve got some tricks and treats for publishing video on social media. These are snack-able tips anyone can take and use as part of their video strategy. Best of all — they’re free!

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Monirah Bacnik Monirah Bacnik

The Importance of Music in Video

Music is one of the most important steps in video creation; however, it is often pushed aside to the end with no thought into it whatsoever. Video production companies blindly reach into their huge music library, close their eyes and randomly choose. Big mistake. And if you don’t see the importance of music, ever watch a movie trailer on silent? I bet you don't have the same reaction as you would when the audio is turned on. Music is so powerful. Music gets under our skin. Music gives us feelings that talking simply cannot.

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Monirah Bacnik Monirah Bacnik

September Video Just Landed in the Splash Studio!

Our September video just landed in the Splash Studio!

You asked for it, and you got it! A video explaining how a Health Savings Account (HSA) works!

Now, can I tell you a story? I was sharing one of my HSA videos with a gentleman, who shall remain anonymous, who has worked in the employee benefits industry for years. He holds a very high-up position, and has a ton of experience. You know what he said after watching my video?

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Monirah Bacnik Monirah Bacnik

August Splash Studio Video is Here!

This month’s Splash Studio video is F-R-E-E, free! Can I get a Woohoo!

Continuing in the theme of healthcare education, because no matter which industry you’re in or what you do for a living, we are a country that is uneducated about our healthcare system and misinformed about how our benefits really work. It is not a problem that our government can solve. We have to be the ones to make a difference and we need to be the change we want to see.

So, here I am, passing on the torch to you!

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Monirah Bacnik Monirah Bacnik

What I learned at the Women's Leadership Conference (a good read for men too!)

Ladies, thanks for reading. And gentlemen, don’t shy away! There is a lot I learned from the Women’s Leadership Conference that both women and men can benefit from.

I learned so much from this conference, and not just from the speakers, but by simply observing the people around me. I had to break it into a three-part series. This first article is essentially a breakdown of the inspirational keynote speakers and the educational sessions I attended. All from my point of view.

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