Are you missing out on the most effective way to communicate with your employees? If you haven’t incorporated video into your communications strategy, then the answer may be yes. Video is the most powerful way to get your message across and to educate your entire team. Companies invest a significant amount of money on their employee benefits package. Perception is reality, so if your employees don’t see how their benefits work or what’s even offered to them, then they won’t know the value of their benefits package.

Have you ever wondered if your employees understand exactly how their benefits work? Have you gotten questions like, “Why would I want an HSA?”, or “Why is my ER bill so high?” I’ve been that employee! I’ve been the one who doesn’t read the insurance documents that come through the mail. I’ve been the one to delete emails as soon as I see the insurance jargon piling up on my screen. Insurance documents and carrier brochures are the most popular ways to educate employees on their benefits. But I’ll tell you what they’re not – they are not effective. They are not simple. They don’t show the time, the money and the effort your company put in to offer a comprehensive benefits package.

So, let me ask you this, how are you communicating with your employees?