How Long Does it Take to Create a Benefits Video?
Are you thinking about purchasing a benefits video?
Getting overwhelmed with the options? Not sure how long it should take?
It’s important to know the time involved so that you can plan appropriately.
We’re going to break down the differences in timeline between the following three categories of benefits videos based off of our own timelines and what we see in the market:
“Off-the-shelf” benefits videos. Videos that are pre-made and consist of universal benefits topics and information.
“Hybrid” benefits videos. Videos that are pre-made but have the ability to incorporate specific plan details and other custom information.
“Custom” benefits videos. Videos that are created just for you from scratch.
“OFF-THE-SHELF” BENEFITS VIDEOS
What they are: These types of videos go by many names… “off the shelf”, “generic”, “universal.”. They all have one thing in common:, they are pre-created and meant to be delivered to the masses. These videos typically use universal language and concepts to help educate employees on benefits at a high level.
Time to produce: Before these videos hit the market, they are likely to have been worked on for a year or longer, depending on the number of videos available in the video library. But once they hit the market, they’re available to you right away! The timeline normally consists of contract negotiation and getting your video library set up.
“HYBRID” BENEFITS VIDEOS
What they are: These types of videos are a mix of “off the shelf” and “custom” benefits videos. The foundation / core of the video is already created, but elements are left open ended to allow for specific plan details to be placed within the video. The design and voiceover of the script does not change, but the plan details and contact information does change.
Time to produce: Since the foundation of these videos are already built, the time for customization is pretty fast! The timelines we see in the market vary from four to eight weeks, depending on the vendor and time of year.
The brand28 process is actually unique in this space. We’ve perfected the process to ensure you get your “Hybrid” benefits videos in just two weeks (10 business days) from the time the Video Order Form is completed. You can read about our “Hybrid” benefits videos here.
“CUSTOM” BENEFITS VIDEOS
What they are: These videos are built from scratch specifically for you. Everything from style and design, copywriting, music, voiceover, etc. Are created specifically for you and your organization. These videos can be animated or live depending on your needs.
Time to produce: This is a large variant. The time to produce depends largely on how long the video is. To give you an example, a 60-second video on average takes almost six weeks to produce. An average benefits video is eight minutes long. You can expect to work on your benefits video for months; that’s why it’s so important to plan ahead!
At brand28, our average time to create a “Custom” benefits video varies between 9 and 12 weeks.
Still need help narrowing down your options?
Take our quiz below!
As you know, there is much more involved in this decision than time to produce. We ask you specific questions to get to the root of which benefits video would work best for you and your organization.