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Monirah Bacnik Monirah Bacnik

brand28 Helps Houston #ShareLove for Memorial Day

At brand28, we love to shake things up using video in inspiring and unusual ways. When the Gulf Coast HR Symposium invited us to speak and set up a booth at this year’s convention, we knew we had to make an unconventional appearance! This got us thinking…what’s the one thing people expect at a convention?

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Monirah Bacnik Monirah Bacnik

Are You Missing out on the Most Effective Way to Communicate with Your Employees?

Have you ever wondered if your employees understand exactly how their benefits work?  Have you gotten questions like, “Why would I want an HSA?”, or “Why is my ER bill so high?”  I’ve been that employee!  I’ve been the one who doesn’t read the insurance documents that come through the mail.  I’ve been the one to delete emails as soon as I see the insurance jargon piling up on my screen.

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Monirah Bacnik Monirah Bacnik

A Marketing Movement on the Rise

Super Bowl Sunday came and went. The rally cry, ‘Fly, Eagles, Fly’ was heard across the nation. Justin Timberlake crushed the halftime show. And we collectively ate an estimated 1.35 billion chicken wings. Fun (and heartburn) was had by all. But for marketers and savvy business leaders, there was a more significant takeaway than the Vince Lombardi Trophy. While football fans used time-outs to hit the restroom, grab a beer, and refill the chip bowl, we tuned in to watch the main event — the commercials.

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Jessy Smulski Jessy Smulski

Employee Engagement: 3 Ideas To Shake Things Up!

We’re all guilty of doing it…over-using business jargon or management speak when communicating with our employees. They’re the easiest people to talk shop with! But this communication style is mind-numbingly boring. And the more your employees hear it, the more desensitized they become to it. So desensitized, in fact, that they stop hearing it altogether. If your employee engagement is suffering, it’s time to shake things up! We have three killer ideas to help you connect with your workforce in a way that doesn’t involve foreheads hitting desks.

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Jessy Smulski Jessy Smulski

What are the Top Google Ranking Factors?

Things got dicey in the land of marketing after content got crowned king. Everyone wanted (and frankly needed) a stake in the claim. But instead of following the moral order of content marketing, brands threw elbows in the form of black-hat marketing tactics. Articles got crammed full of keywords. A complete disregard for quality and relevance became semi-standard practice, and the sheer number of ads above the fold made some of us go mildly cross-eyed. Google was inundated with so much crap content; they faced extinction. Who would search for honest answers on a search engine filled to the brim with blather?

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Monirah Bacnik Monirah Bacnik

Create Your Own Animated Holiday Card

Send out your very own animated holiday card with our downloadable template.  Send it to your clients, friends, your tribe, your pet, whoever!  This customizable PowerPoint file comes with festive music and instructions on how to create your own!

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Monirah Bacnik Monirah Bacnik

Our Favorite Video Apps To Help You Capture Your Special Moments During the Holidays

We’re in the video making business, but there is something so special about making homemade videos with family and friends.

Every year we compile our favorite video apps to help you capture the fun, loving (maybe slightly embarrassing) moments with your family and friends over the holidays. Last year’s list was fantastic, and this year it’s even better, and slightly addicting.

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Monirah Bacnik Monirah Bacnik

brand28 IN THE STREETS #itsb28

The first episode of brand28 IN THE STREETS is here! We went out into the streets and asked real people questions about their benefits to get REAL answers. The respondents don’t know who we are. All they know is that we are trying to raise awareness of the huge communication gap when it comes to health and benefits knowledge.

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Monirah Bacnik Monirah Bacnik

Open Enrollment: The Real Impact of a brand28 Benefits Video

Open enrollment is your organization’s opportunity to showcase the competitive benefits package it worked so hard to offer! But instead, it usually bores and confuses employees, and creates extra work, stress, and frustrations for everyone involved.

brand28 takes the boring out of open enrollment using bold video communications. We shake things up around the office and turn this event into one of your most influential recruiting and retention tools. How?

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