We’re all guilty of doing it…over-using business jargon or management speak when communicating with our employees. They’re the easiest people to talk shop with! But this communication style is mind-numbingly boring. And the more your employees hear it, the more desensitized they become to it. So desensitized, in fact, that they stop hearing it altogether. If your employee engagement is suffering, it’s time to shake things up! We have three killer ideas to help you connect with your workforce in a way that doesn’t involve foreheads hitting desks.

Things got dicey in the land of marketing after content got crowned king. Everyone wanted (and frankly needed) a stake in the claim. But instead of following the moral order of content marketing, brands threw elbows in the form of black-hat marketing tactics. Articles got crammed full of keywords. A complete disregard for quality and relevance became semi-standard practice, and the sheer number of ads above the fold made some of us go mildly cross-eyed. Google was inundated with so much crap content; they faced extinction. Who would search for honest answers on a search engine filled to the brim with blather?

Send out your very own animated holiday card with our downloadable template.  Send it to your clients, friends, your tribe, your pet, whoever!  This customizable PowerPoint file comes with festive music and instructions on how to create your own!

We’re in the video making business, but there is something so special about making homemade videos with family and friends.

Every year we compile our favorite video apps to help you capture the fun, loving (maybe slightly embarrassing) moments with your family and friends over the holidays. Last year’s list was fantastic, and this year it’s even better, and slightly addicting.

The first episode of brand28 IN THE STREETS is here! We went out into the streets and asked real people questions about their benefits to get REAL answers. The respondents don’t know who we are. All they know is that we are trying to raise awareness of the huge communication gap when it comes to health and benefits knowledge.

Open enrollment is your organization’s opportunity to showcase the competitive benefits package it worked so hard to offer! But instead, it usually bores and confuses employees, and creates extra work, stress, and frustrations for everyone involved.

brand28 takes the boring out of open enrollment using bold video communications. We shake things up around the office and turn this event into one of your most influential recruiting and retention tools. How?

Blow out those candles and dig into that cake! It's our birthday! And what better way to celebrate than to celebrate YOU!

If you haven’t gotten into the hit series, Silicon Valley, yet — do yourself a favor. Crawl out of the cave you’ve been living in, borrow your friend’s HBO GO® login and throw on a pair of sweats. You’re going to want to binge-watch this one…

Why are we talking about it? Because a major theme in the plot also happens to be a common pain point for all types of organizations — bad marketing (or no marketing at all).

Okay, so you’re going to be on camera…how exciting! Perhaps you’re shooting a video within your organization, or maybe you’re doing a DIY video project to help promote your product or service. Since we’re in the video world, we constantly get the question...what should I wear on camera?

Surely, you’ve heard the buzz-term, employee engagement. Marketers, in particular, like to exercise this term like it’s about to go out of style. But do you really know what it means? If we have you questioning your inner dictionary, keep reading. You don’t want to miss our interpretation of this vital concept.