Have you ever wondered if your employees understand exactly how their benefits work? Have you gotten questions like, “Why would I want an HSA?”, or “Why is my ER bill so high?” I’ve been that employee! I’ve been the one who doesn’t read the insurance documents that come through the mail. I’ve been the one to delete emails as soon as I see the insurance jargon piling up on my screen. Insurance documents and carrier brochures are the most popular ways to educate employees on their benefits. But I’ll tell you what they’re not – they are not effective. They are not simple. They don’t show the time, the money and the effort your company put in to offer a comprehensive benefits package.
So, let me ask you this, how are you communicating with your employees?
Organizations invest a significant amount of money on their employee benefits package. While that investment is well worth it, do your employees truly understand their benefits and can they make educated decisions on their healthcare?
Over the last several years in the benefits world, I have found the most effective way to communicate with employees through varied experimental research. So how can you effectively communicate to your team the great benefits they have, and also educate them to be smart healthcare consumers? One word – VIDEO!
Video is a quick and easy way to receive information. It's engaging. It's easily consumable. And the most amazing part about video, you can track the views! Can you track how many of your employees are reading brochures? Nope! Video allows us to learn about our audience and then pivot when necessary.
Why should your organization care about communication?
We can easily say that poor communication is directly linked to poor employee engagement. But guess what? Data supports this theory as well! According to our employee engagement study, of those employees who are not engaged, 93% rate their organization's communication as poor or average.
And here are some more little nuggets of information...
- 46% of employees say better internal communication would improve their job satisfaction
- 54% want communication that's relevant
- 49% want greater personalization
- The frequency of communication has nothing to do with satisfaction. It's all about the quality of communication!
So, ask yourself this..."What am I doing today to make our communication relevant for the employees while making the message more personalized?"
Need a nudge in the right direction? Don't hesitate to reach out to us. Employee communication is our bread and butter!
Check out a sample benefits video below.
Want to learn more?